Coca-Cola will be official beverage partner for Commonwealth Games
Commonwealth Games 2010 Delhi committee said today that Coca-Cola India will be official beverage for the XIX Commonwealth Games 2010 Delhi. Coca-Cola India, the country’s largest soft drink manufacturer today signed a Memorandum of Understanding (MoU) to this effect. Coca–Cola India’s product will exclusively be sold to spectators and served to all the athletes, team officials, volunteers etc. during the XIX Commonwealth games 2010 Delhi. The exclusive association with Coca–Cola India encompasses products in the carbonated soft drink, water, juice and juice drink categories helping Coca-Cola India connect and engage with its customers, dealers and employees in one of the most memorable ways. Organising Committee Chairman Mr. Suresh Kalmadi, M.P., said on the occasion, “We are delighted to have Coca-Cola India as the official beverage for the Commonwealth Games 2010.
Atul Singh, President and CEO, Coca-Cola India and South West Asia speaking on the tie-up said “Commonwealth Games 2010 without doubt is one of the biggest sporting events to be organized in India. It symbolizes the confidence and the resurgence of our great country. Coca-Cola India is extremely proud to announce its exclusive association as the Official Beverage of the Delhi 2010 Commonwealth Games. Organizing such International sporting events goes a long way in creating a sporting culture in the country. Like all sports enthusiasts, I am looking forward to October when we would witness some real, power-packed sporting action.” The Coca-Cola Company has been associated with the Olympic Games since 1928. In 2008, Coca-Cola India was the official beverage partner to the Youth Commonwealth Games in Pune.
Atul Singh, President and CEO, Coca-Cola India and South West Asia speaking on the tie-up said “Commonwealth Games 2010 without doubt is one of the biggest sporting events to be organized in India. It symbolizes the confidence and the resurgence of our great country. Coca-Cola India is extremely proud to announce its exclusive association as the Official Beverage of the Delhi 2010 Commonwealth Games. Organizing such International sporting events goes a long way in creating a sporting culture in the country. Like all sports enthusiasts, I am looking forward to October when we would witness some real, power-packed sporting action.” The Coca-Cola Company has been associated with the Olympic Games since 1928. In 2008, Coca-Cola India was the official beverage partner to the Youth Commonwealth Games in Pune.
Categories: Commonwealth Games News